What makes one subscribe to a blog?
Every blogger wants more readers, and so when this question popped into my mind last night, as I was about to go to bed, I took notice. As this kind of thing usually happens while I am already half asleep, I was grateful, and promptly jotted down some notes, hopefully like a true blogger!
Anyway, here are my top reasons which make me wanna subscribe to your blog, or not!
All bloggers want MORE subscribers!
Apparently everything? If yours has caught my eye, then I am definitely going to click on it to see if your blog lives up to it. The hardest part is getting readers through the door, and guess what? by choosing a great name that is informative, and memorable - that’s done.
Would you check out 17000days, Men with Pens, the Happiness project, or be more with less , just to name a few?
Never underestimate the power of the design, layout, style, arrangement of posts etc etc. In easier words, if your blog does not look professional, it’s not likely that anyone would subscribe. By professional I mean, by first glance people should see that you the author actually care about it enough to make it look presentable. Having clearly defined categories help immensely as well. Keep it simple, keep it professional.
I love the simple, uncluttered feel of Reading for Your Success, Write to Done and Copy Blogger.
Are We On the Same Page?
This needn’t be said. If I have spent a few seconds on the blog, it’s because I am deciding whether the subject matter is of any interest to me. So for instance, even if I have clicked on to a blog, if it’s a news or politics or technology or business, I am not interested, sorry guys. Its nothing personal. If it’s about fashion, celebrities, cooking, sport, sadly, I am not your target reader again.
I also like to go narrow and go deep, like most readers. I will subscribe to blogs on writing, blogging, personal development, blogs that have quirky content. (Have you seen Lego a day?) Have a look at my blogroll, and you will see what I mean. I am actually updating that and will be sharing my newest finds with you. How is that significant for a blogger? Develop a niche and people will find you if they are interested in the topic you cover.
- Every bogger’s dream, readers clicking subscribe.
Who Are You Again?
Most people, after spending a few seconds looking at your blog, (which covers the points mentioned above), generally go straight to the ‘about me’ section, and that is why it is soooo important. While this is not a deal breaker, it is actually quite significant.
I like to connect with people I like. And sometimes its a tad difficult when you don’t get to see the person who is behind all the fabulous writing.
A picture is often a sign of the blogger being friendly and open and – putting themselves out there – as they do with their writing. It’s not easy but it helps. Even face hidden kinda is better than no picture. Blog is not an online magazine, nor a portal of useful articles. People want to know you – picture helps a lot.
Checkout Tsh of Simple Mom here, Suzannah of Write it sideways here, and Katie of Momentum Gathering here. Gorgeous people, hence gorgeous blogs.
Your style? I Like!
I love it when the author regularly replies back to reader comments, makes me feel needed.
I love it even more when once in a blue moon, they check out my blog, and I worship them if they actually read and comment - I know this has got nothing to do with subscribing, but I had to say that. Not sure about you-comment-I-go-over-to-yours-&-comment-back rule, but sure is nice to have big bloggers having a look at ours once eh?
Go on, click on it!
Sell Me Something?
Ok, I think it’s alright if you are offering an ebook for sale. But do I have to hire you as well? I might, except I am having difficulty finding anything of interest navigating through those 37 ads that are currently on your page. I understand blogs as businesses as well, but do you only want me as a potential buyer of your products or can I just enjoy your blog in peace?
Also, please don’t get preachy on me, doesn’t really help. Go here .. naah, can’t be this rude now, can I? heheh
Perfection is Overrated
Yes, good writing is extremely important, and so is content, there is absolutely no doubt about it. But think about it, who do we connect most with in our real life, the person who is perfect in every sense or people who are beautiful and imperfect like the rest of us? Same goes for blogs: I like to see personality, I like to see ooomph, I do not like perfection. Makes me feel ..not very good.
I am trying to figure out the direction of my blog, it is something I want to be able to do for a living eventually, something that combines everything I am passionate about – reading, learning, teaching, writing, blogging, connecting with people. So this is a ‘play’ blog for me, and while I am doing this, things evolve in their own imperfect ways.
If you want to join in the journey, please subscribe. Learn alongside me and keep letting me know that I am doing something right.